Every day, consumers call MSBA headquarters looking for a lawyer. The Association’s
staff directs these callers to MSBA’s Online Directory. This electronic
lawyer referral service gives potential clients immediate access to lawyers
who are members of the Association. MSBA’s Online Directory is a valuable
resource that offers free advertising, marketing and rainmaking opportunities
exclusively to MSBA members while helping consumers conveniently search for
electronic directory attracts 7,200+ hits a month on the Association’s
website; that’s 240+ hits per day. In our popular e-market, people
increasingly go online to search for consumer products and services, including
legal services. MSBA’s online directory caters to this demand by giving
the public instant access to lawyers who are MSBA members.
This electronic service helps consumers with their legal needs and helps
MSBA members with potential business opportunities. The user-friendly directory
facilitates the consumer’s search and helps the individual narrow down
the field through clear instructions and search tips. It carries all of the
appropriate directions and disclaimers.
Through MSBA’s online directory, a consumer may quickly and conveniently
electronically search for a lawyer by name, geographic location, area of practice
and even MSBA Section membership. It conveniently lists the name, address,
law firm, city/county, phone and fax numbers, law practice area (s), state
(s) of bar admission and e-mail address of MSBA members.
Only MSBA members are listed, giving them the competitive edge. Non-members
are not eligible for inclusion in MSBA’s electronic directory. “Our
online directory provides an excellent member and community resource,” states
MSBA Executive Director Paul V. Carlin. “Although studies consistently
show that the public has a difficult time choosing a lawyer, the information
about our lawyers is certainly helpful to these consumers of legal services.”
MSBA members derive many benefits with their electronic directory. They enjoy
widespread marketing exposure, free advertising, publicity and visibility with
the public. Members can conveniently update their MSBA membership information
online as often as they wish so that their data remains accurate and timely.
All information is protected and secure.
For even greater marketing opportunities, attorneys may link their e-mail
addresses and law firm websites to their MSBA electronic listing. Lawyers seeking
other MSBA attorneys for case referrals benefit from the online directory,
too. The online directory is also an excellent reference tool, allowing members
to keep in constant contact with other MSBA members, facilitating ongoing communication
between Sections and members.
The online directory complements MSBA’s print version, the Maryland
Lawyers’ Manual. The Manual has been rated MSBA’s
number one membership benefit for years. The 2006 edition will be available
in early January 2006. This comprehensive legal resource, still a “hot
commodity” in Maryland’s legal community, serves as the
“yellow pages” for the legal profession.
“Despite the growing popularity and ease of the online directory, the
members still like the comprehensiveness of the Maryland Lawyers’ Manual – so
much data in one handy source,” adds Carlin.
The Maryland Lawyers’
Manual offers a comprehensive list of all MSBA members and a complete Client
Protection Fund register of all lawyers in the state. The Manual offers
the names, addresses and phone numbers of all Maryland judges, legislators,
elected officials, government agencies, many law firms, legal service vendors,
MSBA’s leadership and other legal resources.
For additional information on MSBA’s Online Member Directory, visit
MSBA’s website at www.msba.org.
MSBA members interested in inclusion in MSBA’s Online Directory may contact
MSBA’s Membership Department at firstname.lastname@example.org,
or call (410) 685-7878 or (800) 492-1964.